ONSIDE Entrepreneur Spotlight: Ivy Kwok Chipman, Founder, Bake Theory Artisan Bakery
Ivy Kwok Chipman is the founder of Bake Theory Artisan Bakery, a Halifax-based bakery specializing in custom, made-to-order, health-conscious pastries for individuals and businesses. Unlike traditional bakeries, Bake Theory focuses on personalized treats that cater to dietary preferences and lifestyle choices, providing healthier options that are both delicious and visually appealing. Ivy serves clients through pop-ups, farmers’ markets, and catering events throughout Halifax.
The Impact
Entrepreneurial Growth
& Vision
“ Through participating in ONSIDE: Start Now Incubator programs and events, I gained valuable knowledge in branding, marketing, AI tools, and digital promotion strategies that are essential for growing a small business. These workshops helped me better position my business in the marketplace and differentiate Bake Theory, Artisan Bakery from competitors.
ONSIDE also provided incredible networking opportunities, like being invited to showcase my custom pastries at the Cheerful Connections networking event. This allowed me to receive direct feedback from participants, build connections in the local entrepreneurial community, and strengthen my brand visibility.
These experiences gave me greater confidence in my business decisions, deepened my understanding of customer needs, and inspired me to explore future collaborations and catering opportunities. I also realized the importance of creating something intentional and tailored—there is no one-size-fits-all in entrepreneurship, and that mindset has guided me in shaping Bake Theory’s growth.”
— Ivy Kwok Chipman
“One of the most valuable aspects of ONSIDE was the chance to connect with a diverse group of entrepreneurs. As an introvert, networking can be intimidating, but the structured events and activities, like the Cheerful Connections Networking Event, made it approachable. I loved seeing participants enjoy my pastries, giving feedback, and engaging in conversation.”
— Ivy Kwok Chipman
Practical Business Skills
Tools for Growth
“ ONSIDE provided me with practical knowledge and tools that I could immediately apply to my business. From social media strategies and AI tools to customer engagement techniques, these workshops gave me actionable insights to grow Bake Theory.
I also appreciated how modern and relevant the programs were, focusing on the real needs of small business owners rather than promoting external services. The approach helped me feel supported and empowered to make decisions confidently and creatively. ”
— Ivy Kwok Chipman
