ONSIDE Entrepreneur Spotlight:
Dalene Allen, CEO, Networking Naturally
Based in Halifax, Nova Scotia, Dalene is the CEO of Networking Naturally, a business dedicated to helping entrepreneurs and professionals build meaningful, trust-based connections.
Founded on the principle that warm referrals are more powerful than cold outreach, Networking Naturally guides clients in developing strong, reciprocal relationships that create trust, loyalty, and long-term business growth. Dalene has participated in several ONSIDE programs, applying the strategies she learned to strengthen and grow her referral-based business.
What started as a personal journey to overcome fear of cold networking has evolved into a broader mission: helping others leverage connections strategically, nurture relationships, and turn trust into tangible business opportunities.
Growth Through ONSIDE
Support That Strengthened Confidence
“There are so many incredible options through ONSIDE. In fall 2025, I attended a one-hour pricing workshop led by Carolyn Crew. I immediately applied her suggestions to my website, and they worked.
I also participated in a two-part program with Eleanor Beaton that focused on structuring offers using a ‘good, better, best’ approach. I implemented what I learned right away, and it made a phenomenal difference.
I truly love receiving the ONSIDE newsletters and recommend that women entrepreneurs sign up for them. The programs are so well tailored to what female entrepreneurs need—often before we even realize we need it. As women, we can be hesitant to ask for help, and ONSIDE fills that gap beautifully.”
— Dalene Allen
“ONSIDE provides incredible support, especially for women entrepreneurs who aren’t always comfortable asking for help. The programs are tailored to address challenges we face, often before we even realize we need them.”
— Dalene Allen
Confidence, Pricing & Progress
Turning Experience Into Sustainable Growth
“When I think back to my early days as a solo entrepreneur, the resources available today are phenomenal. I had to learn by making mistakes repeatedly until something worked.
What I appreciate most about ONSIDE’s programs is that they address common challenges women face—especially around pricing, valuing our time, and closing sales. Many women are timid about charging what they’re worth, but money is simply a measure of the value and impact we bring to others.
The lived experience of the instructors makes a huge difference. You know they are actively using these strategies in their own businesses. The two programs I invested time in have already paid off, and I’ve been in business a long time.
If you’re not investing time in learning how to grow your business—and are only working in it—you’re missing opportunities to grow faster and more effectively.”
— Dalene Allen