ONSIDE Entrepreneur Spotlight: Chrystal Toop, Founder, Blackbird Medicines
Based in Pembroke, Ontario, Chrystal Toop is the founder of Blackbird Medicines, a community healing justice practice dedicated to honouring lived experience through harm reduction and trauma‑informed care.
Blackbird Medicines promotes strength and love through public speaking, written works, and community workshops. Central to its mission is advocacy for Indigenous death work education, empowering individuals and communities to navigate grief and loss with confidence.
As part of this commitment, Blackbird Medicines creates valuable learning tools such as the Indigenous Death Deck, the Indigenous Death Worker Apprenticeship Workbook, and the Grief & Loss Workbook — all designed to facilitate understanding and healing. The social enterprise also offers education programs like the Indigenous Death Worker Training Program and Allyship in Death Work, equipping participants with the knowledge and skills needed to support their communities effectively.
Growth Through ONSIDE
Clarifying Goals and Planning with Mashup Lab
“I was able to finally and clearly grasp planning for my business when other similar entrepreneur programs had not landed with me. The Mashup Lab helped me to clarify my goals and steps to achieving them.”
— Chrystal Toop
“My story isn't over and I'm grateful for the support I received! I am excited to continue growing my business and I'm grateful for the connections I made.”
— Chrystal Toop
From Direction to Six Figures
Turning Support Into Sustainable Momentum
“The MashUp Lab provided the gentle guidance I needed to realize my business goals and led me to my first six figure year of earnings. The program provided gentle guidance that I was sorely missing and helped me to remain accountable and even begin helping others struggling in similar ways.”
— Chrystal Toop