ONSIDE Entrepreneur Spotlight: Anne Laurie, Founder, TRICOAST Education
Based in Hanwell, New Brunswick, Anne Laurie is the Co-founder and president of TRICOAST Education — a company dedicated to supporting speech‑language pathologists and resource teachers with early language assessment tools, training, and literacy‑focused children’s books. Her work centers on identifying language needs early and helping professionals confidently support students’ communication skills.
The Impact
Transforming Leadership and Confidence
“ONSIDE has genuinely transformed my approach to business. I participated in two of their programs, and the impact went far beyond what I anticipated. They helped me develop as a leader while also building the confidence I needed around pricing and valuing my work appropriately.
What stood out most was how personal and intentional the sessions were. They created an environment where I could be honest about my challenges and make meaningful shifts in how I approach my business. Opportunities like this are uncommon for women entrepreneurs in Atlantic Canada, and ONSIDE made me feel truly welcomed and supported.”
— Anne Laurie
“What I appreciate most is that ONSIDE’s commitment didn't end with the programs, they still check in and continue to champion my growth, which has made a real difference.”
— Anne Laurie
Turning Insights into Action
Refining Services and Strengthening Business Foundations
“There was a whole session on conflict management, and it was such a revelation. I realized you should know how to deal with conflict before it happens in your business. That framework has been incredibly helpful for managing my team and preparing for challenges before they arise.
I also participated in a pricing workshop with Carolyn Crewe. Coming from education, I had no experience pricing my services and would often freeze when asked. Carolyn helped me remove that fear and gave me the tools to confidently set and communicate my prices.
With guidance from ONSIDE, I developed a clear framework for presenting our services. Caroline emphasized creating different tiers and packaging options, so schools and professionals can easily choose what fits their needs. This approach helped us integrate new developments, like our professional development programs for schools and our series of children’s books, into cohesive offerings.
Using what I learned, I now approach potential customers with clarity and confidence, knowing I can back up the value of our offerings. It has made a huge difference in how we communicate our services and connect with our customers.”
— Anne Laurie